Hi! I'm Lauren
and I’m the gal behind ldot designs.
Squarespace Fairy Godmother ✦ Give you Goosies Brand Creator ✦ Nurturing Problem Solver
Like most entrepreneurs, I’ve been creating “businesses” since I was a little girl. Whether that was selling bookmarks, putting on a play for charity, or endless lemonade stands, the entrepreneurial spirit has always been a part of who I am.
In 2009 I moved from Calgary (AB, Canada) to Victoria (BC, Canada) for University. Originally, I was planning to become a psychologist but turns out that wasn’t quite my jam. After a year of Uni I decided it was time to take a break in order to explore who I wanted to become. While trying to figure out my path, I started working for lululemon. It was here that I first gained interest in branding and started to learn what elements create a successful brand identity.
Additionally to branding, I have been dabbling in website design since 2011. Since the internet is such a magical place, I am completely self taught. Thanks to lululemon and websites like Pinterest, I have discovered my strengths and style which I would consider feminine and minimalist. I’m definitely drawn to simple, clean lines often mixed with fun, whimsical and feminine fonts.
I also love coaching and working with clients to create them a brand identity and website they adore. So often, I see people pay tons of money to have a designer create them a brand or website, only to turn around and not feel 100% connected. This just isn’t right to me. Creating a brand is a team effort not a solo mission.
When I’m not working I usually spend my time dancing, adventuring with my partner Matt or working on various passion projects. One of these project was a website called “Before Twenty-Five.” The original website is no longer live but I have recreated it here on ldotdesigns.com. Check it out to learn more about me.
SO WHERE DOES THE NAME LDOT DESIGNS COME FROM?
No matter how hard I tried, I couldn’t think of a name for my brand I half liked. One day my partner-in-crime Matt and I were sitting on a patio and he was playing with one of those filters on his phone that puts words over top of a photo. He put “L-Dot Sunshine girl” on the photo and a light bulb went on in my head. Back when we first started dating he would sometimes call me “L dot” (can I get an AWWWWW). I always liked the nickname but had kind of forgotten about it. It was one of those ah-ha moments where I was just like “LDOT Designs!” The more I thought about the more it became clear it was a perfect fit. Besides the letter“L”standing for my name, I realized it also stood for the lifestyle design element of my brand. And so ldotdesigns.com was born. Magic, I know 😉
A little bit More about me
✦ My home base is in the lovely tropics of Canada AKA the beautiful Victoria British Colombia. I’m originally from Calgary Alberta and moved out here in 2009.
✦ My name is pronounced La-REN (instead of Lor-in…I know, WEIRD)
✦ I'm a problem-solver at heart and my nurturing spirit helps me to connect with my clients on a deeper level.
✦ I’m a big fan of puppy snuggles (especially from my Boston Terrier Loki), dancing (whether that’s in the studio or my kitchen) and sunsets in far off places
Does it sound like we would make fast friends?
Do you think we’d make an epic team?
Great! I think so too!
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