Before we dive in, I am a Flodesk Partner which means I do get a small commission if you sign up. To be super transparent, I’ve these links are marked with an asterisk*. I only ever recommend things I 100% believe in and use myself.

What is the first thing that comes to your mind when you think about “email marketing?”

Maybe you feel instantly overwhelmed. Anxiety starts to creep up and the words “I’ll tackle that later….” (ahem or you know….never) pop into your mind.

Maybe you’re instantly taken to that one time you spent 12 hours trying to figure out the back end of {insert one of many confusing platforms} just to get burnt out before diving in to what really moved the needle.

Or maybe… you feel instantly lit up. You love the thrill of writing an email to your list — sending it out into the aether to nurture the audience you’ve worked so hard to grow.

Maybe you find joy in the creation process and get the goosies every time you log into a platform you’re actually excited to use.

Whatever feelings towards email marketing pop up for you, know you’re not alone. An email list can be an absolute game changer in your business but as a web designer, one of the biggest visceral reactions I notice from clients is the EEKKK towards email marketing. It makes so many people uncomfy. And I’m going to be honest….in the past I’ve felt the same way. That 12 hours trying to figure out a confusing platform I mentioned above…ya, that was 100% me 🙋‍♀️

The thing is, email marketing doesn’t have to be this big scary thing. By switching up just one thing (spoiler alert : it’s your platform), your experience could go from ick to exciting just like that.

For me, that was switching to Flodesk* for email marketing. Using this beautiful, crisp, easy-to-use platform changed the game for me and took me from getting the dread whenever tackling anything email marketing related to feeling confident, creative & in control.

Sound like a dream? Keep reading to find out why I think Flodesk* is a game changer and think you’ll love it too.

Already curious and ready to dive in? Get 50% off your first year — use code LDOTDESIGNS.*

What Made Me Switch to Flodesk for Email Marketing (Honestly)

Story time—Back in the day Mailchimp’s free plan very enticing. It was something like 2000 contacts (instead of 500), you could send more emails (both daily & monthly), and quite a few of the important features (like automations) were included (these are now only available on a paid plan). In May 2019, they made a BIG change to their free plan and massively downgraded it to what it is today.

Although anyone who had signed up prior to this change was grandfathered into a “legacy free plan,” I became curious about switching things up incase that ever went away. Around the same time, I started to hear a ton about a new platform on the market that was the Squarespace of the email marketing world. Quite a few people I followed (including some big names like Jenna Kutcher) were talking about how beautiful, functional, and easy to use this platform was. Flodesk* officially entered the chat.

Now remember, this is back in 2019 when they were brand spanking new…so real talk — I hummed and hawed about Flodesk* for quite some time (like a couple years). I knew I loved it, especially the interface and feel, but it made me nervous that they were still in beta and I wasn’t sure what direction they were going to go. I’m also Canadian and with the dollar conversion it felt like a big investment at the time (especially for someone with a very tiny list). So what made me finally go from spending $0 per month on Mailchimp which was a more established platform to making the call to invest in Flodesk*?

Here are the three big reasons why I ultimately made the switch :

1) The vibe Flodesk* and their team gives off screams passion and love.

It’s female founded (which is so awesome) and it was super apparent that although they were a new platform, their passion was driving growth. This made me feel like I was making a safe choice that was also filled with opportunity for lots of newness (I personally found this really exciting). If Flodesk* didn’t have the overall feel they have, I likely wouldn’t have been as interested.

2) I ADORED their flat rate pricing model

They offer unlimited subscribers and emails per month aka they make growing your list even more exciting. The idea of choosing a provider who increased my price exponentially as I grew my business (i.e being penalized for growth) gave me the big ick. Flodesk* is one of the only platforms that I know of that charges a flat rate which I seriously love. This was probably my biggest logical reason for choosing Flodesk*.

3) It feels really goooooood.

I love Flodesk’s* clean, easy to follow interface — it’s very Squarespace-esque which is totally up my ally. So many of the email marketing systems out there are either a) super confusing (cue the overwhelm) or b) lacked aesthetic (let’s face it, this gal wants the ability to make on-brand emails). I’d get so excited to write an email, only to be limited by font choices or have no idea where to do something that should have been simple. This meant I used to DREAD doing anything email marketing related. I realized that maybe if I enjoyed using my platform, I would spend more time on it. This was my biggest reason for deciding to make the switch.

Itching to check it out for yourself? Get started with your free trial here 🎉
Pssstttt… Make sure to use code LDOTDESIGNS for to get 50% off your first year.

What Made Me Stay With Flodesk (and Start Loving Email Again)

Fast forward to now (2025) and I have been using Flodesk* for email marketing since 2021 (wow that feels crazy to type). Although I occasionally use other platforms for clients, it always solidifies the decision that Flodesk* was “the one” for me. At this point, I don’t see myself going anywhere and I can say without a doubt it’s truly made the land of email marketing more enjoyable.

So what specifically has made me feel this way?

Here are some favourite features & reasons that I continue to feel like the heart eyes emoji😍 :

I love love love that I can “favourite” things
Things like blocks, emails as templates, etc. are so easy to reuse at the click of a button. This helps make email creation speedy quick.

It’s super visual.
When I say this, I don’t just think it’s pretty (although…it is beautiful). The interface is so clean, functional & easy-to-use. I never feel lost while looking for a setting or building an email.

They have the BEST community.
Flodesk Insiders is a private Facebook group run by official Flodesk* peeps and is seriously the most helpful, supportive place. I’m part of way too many groups and this is probably favourite 👩‍💻

Cool new features & updates happen regularly.
Because Flodesk* is a relatively new platform, they’re team seems to have their ears wide open. They’re constantly compiling feedback and launching awesome newness. They’re also super transparent about these updates through their public roadmap.

I love how easy Flodesk* makes brand consistency.
There are just a few simple settings for your colours, fonts, and logo to be right there at your finger tips. They make it so easy to stay on-brand which makes this gal extremely happy — especially when it comes to handing things off to clients.

You can create sharable templates.
Flodesk* has a feature that allows you to create shareable templates for things like emails and workflows (think: digital products, freebies, easy sharing to clients, etc.). This feature is a game change and although I have only used it for client work so far, let me tell you — it’s so freaking handy! I can’t wait to use this more soon.

New subscribers doesn’t = more money!
Anytime I get new subscribers I’m not thinking “yikes what’s this going to cost me?” but instead doing a little happy dance (you know…how it should be). This logical gal thinks this makes sticking with Flodesk* a no brainer.

Overall, as you can probably tell, I’ve been so thrilled with Flodesk*. If you’re a small business owner (even better if you’re just starting out — I see you with your big eyes full of potential), I wholeheartedly recommend giving Flodesk a try. You can start with a free trial right here— and when you fall in love (I think you will), use code LDOTDESIGNS for 50% off your first year.

Happy email marketing — I can’t wait to hear what you think!